I'm from Dublin. Moved to Nottingham. Then got caught up in the maelstrom of London and stayed.

I like ideas. Good ones are my favourite. I've been working in advertising for more than ten years. But I've been a 'creative' for a lot longer than that. I've written things, played music, and have even given stand up comedy a shot.

I also managed to spell 'maelstrom' correctly first time round. Which was nice.